IIT Madras students win BL case study competition

Basant Baweja and Mayur Gupta of Department of Management Studies, IIT Madras, won the Business Line case study competition .

The case presented to all the participating teams was to develop and implement an effective marketing strategy to attract more donors to The Interface, an NGO that seeks to bridge the gap between donors and the underprivileged.

The team of Muralidhar Selvamani and Arvind Rajendran from the Great Lakes Institute of Management secured the place of first runners-up and the team of Rajkumar P. and Rajivkumar K. from the School of Management, D.G. Vaishnav College, were the second runners-up.